Our Studio:

At Purple Duck Strategy Studio, we give teams exact roadmaps on what to say, how to say it, and how to get it out into the world in a way that actually works. All based on the ones who matter most: your audience.

We’ve led creative, communications, and brand strategy from inside companies and out. Now we help teams move faster with less noise (and a healthy amount of reporting and iterating along the way).

Our philosophy: If you’re going to spend time on something, it needs to matter. Even if it doesn’t “work,” use that lesson to dial it in for next time. We won’t standby and watch efforts go to waste. We step in and make moves that matter. What do you want to happen? That’s the goal.

Doug Moats

• Fractional CMO, communications strategist, and builder of influential teams

• Creative director, product storyteller, and former journalist turned brand strategist

• Has led teams from brand ideation through full production pipelines — in manufacturing, B2B, and DTC

• Specialist in PR, event experience, earned-media angles, and launch narratives

• Degreed Meteorologist and forever a forecaster, because analyzing data to make decisions is as effective in weather as it is in marketing.

Krista Moats

• Creator of AAURI™

• IT Communications lead at Notre Dame

• Protects influencers from crappy brands and unfair deals

• Hates “deliverables without direction” and anything that wastes team member capacity and burns unnecessary budget

• Teaches the AAURI™ content strategy framework and methodology to teams at Notre Dame, corporate gatherings, conferences, and professional groups

Yes. They are married. Yes. They have kids.

2021 Moats Family Photo